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After years of attempting to engineer a a lot of environmentally friendly cup, Starbucks is popping to you for ideas. And it's willing to pay.
The company proclaimed weekday that it's launching a $10 million grant challenge to solicit styles for a cup that is easier to recycle. Starbucks (SBUX) partnered with a recycling-focused capitalist cluster referred to as control system Partners for the project.
A cup is associate environmental nightmare. Most square measure made of cardboard with a skinny layer of plastic tightly connected to the cup. This keeps the drink heat and prevents the cardboard from changing into soggy. however it additionally makes the cup troublesome to recycle. It takes concerning twenty years for such a cup to decompose.
About 600 billion of those varieties of cups square measure distributed globally annually, and Starbucks accounts for concerning half-dozen billion of them, in keeping with a promulgation.
The occasional chain has been engaged on the cup issue for a few time, while not abundant luck.
"We've continuously had a social impact agenda," Starbucks corporate executive Kevin Johnson told CNN's Maggie Lake on Wednesday. property may be a massive a part of that agenda, he said.
In 2008, Starbucks set many aggressive goals to cut back its environmental impact. In 2010 it pledged to make sure that 100% of its cups would be reusable or reclaimable by 2015 -- that didn't happen.
Its current cups square measure created with simply 100% post-consumer recycled fiber, and they are solely recycled in cities with the "appropriate infrastructure" together with city, city, New York, and Washington, DC.
"No one is happy with the progressive trade progress created thus far, it's simply not moving quick enough," aforementioned missy Chapman, vice chairman of Starbucks international social impact overseeing property, in a very statement.
Separate from the grant challenge, the corporate aforementioned it's conducting its thirteenth internal check on a cup with associate inner lining manufactured from plant product to check if will forestall hot liquid from unseaworthy.
Companies are feeling increasing heat over the problem from environmental teams, like Stand.earth, that is behind the hashtag #Bettercups, a forum for complaints concerning unsustainable cup style.
Dunkin' Donuts (DNKN) aforementioned last month that it'll eliminate styrene plastic foam cups by spring of this year and find eliminate foam cups altogether by 2020. they'll get replaced by reclaimable paper cups, in keeping with the corporate.
McDonald's (MCD) additionally aforementioned earlier this year that it'd eliminate foam cups and replace them with renewable or reclaimable materials all told packaging by 2025.